Capabilities

• Focus group
• Product/Concept fit – to measure concept fulfillment
• Benchmarking - test products against competitors
• Consumer Acceptance/Preference testing - long term preference
• Packaging Research
• Sensory Evaluation Training – developing a common vocabulary within a company
• Product Attribute Elicitation
• Online projects (on and off site)
• Statistical analysis of test results
• Tourism/Tasting Room Research